The same is true for individuals. If you are applying for a job, or a place at school, college or University, it helps to have a clear identity and personal brand values that stand up to the test. Offering examples of past experiences, or ideas of how you’d approach something in the future, will help you to prove that you are and can do what you say you can do.
So if you want to be the ‘go-to’ person for the things you want to be known for, now’s the time to take control and become your own public relations manager. Here’s how…
1. Decide what you want to be known for
Keep it simple. How do you want others to think of you? Are you an expert? Are you trustworthy? What do you represent? What do you stand for? Focus on the things that are going to bring you the biggest reward.
2. Keep a record of proof
What achievements, events or actions do you have that reinforce your brand and build your reputation? Write them down. Share them judiciously – but do share them.
3. Be consistent – live the brand
It’s hard to build a reputation but easy to lose it. The most successful brands are those that are trusted so be mindful and behave in a way that’s consistent with your brand values.
4. Build a network of supporters
Find and nurture relationships with people who value and appreciate you enough to recommend you to others. Give something back and always say thank you to those who support you.
Is everyone in your business living the brand? If you're not sure, then the chances are you need to do some work on what your brand is and how to communicate it.
