Watch my 'Glitter' Lips

We were delighted that one of our business development clients was recently featured in the latest BBC series of Dragons Den.

Our Managing Director and experienced Business Coach, Paula Finch, has been providing business development coaching to Lincoln-based Beauty Boulevard since 2014, helping to launch and grow sales for an exciting new beauty product, Glitter Lips, which was launched in spring 2013. She describes the opportunity to appear on Dragons Den as ”a fantastic marketing experience, one that will give amazing exposure to the Glitter Lips get in front of five well-connected and successful business people.”

Beauty Boulevard founders, Paula Short and Rachel de Caux, were contacted by the BBC and invited to take part in the latest series. While they didn’t secure the Dragons’ investment, despite Dragon Peter Jones liking the product so much he couldn’t resist trying it on, the pair believe it could be “the best thing that could have happened to us”. Other products that weren’t successful on Dragons Den include Tangle Tweezer, which is now worth £200m.

The glittery lip product is claimed to stay on for 8 hours and is “kiss-proof, drink-proof and party-proof”, is now sold by 550 stockists, from the UK and Australia to the Czech Republic and Bosnia. It can be found on shelves and online at Superdrug, and inside in-flight magazines for airlines Thomas Cook and Thomson.

Dragons Den featuring the Glitter Lips Girls aired on BBC 2 at 9pm on Sunday 14th August and is available to view on BBC iplayer.

For more information on how business coaching can lead to greater business success, contact NBM Business Growth visit www.business-growth.net/business-coaching.