Twitter Tip - What's in a name?

What's your purpose for being on Twitter? Do you want to expand your professional network and make connections? Are you acting as a liaison representative of your company? Do you want to promote your expertise through updates on work projects? Do you want to share aspects of your personality? It's easy to become confused between your professional and personal personna but choosing a Twitter username can help to set the scene.

Your username is very important. This name will how people will refer to you on Twitter, and potentially how people will acknowledge you if you ever meet any of your Twitter followers offline. It may sound obvious, but making your Twitter name as close to your real name makes it easier for you to be found and recognised by people who meet you and decide to follow you on Twitter.