Written by: Barbara Spiller, PR advisor at n.b. marketing ltd
Public relations (PR) is about reputation - the result of what you do, what you say and what others say about you. Its aim is to earn the market's understanding and support while influencing opinion and behaviour.
Unless you are a large organisation with a dedicated communications or press office, it is unlikely you'll have the experience and knowledge to run a PR campaign. This is where using an outsourced PR professional or agency can really help.
