We’re big fans of LinkedIn for building business contacts with professionals we want to connect with. It’s a great research tool too. The search engine allows you to find contacts and be found, provided you complete your Profile with the right sort of information. Here’s what we recommend:
For your Professional Profile
For your Company Profile
Share an article, ask a question or post a special offer to LinkedIn members who are following your Company Profile. Depending how many followers your Company profile has, you are able to post any updates to ‘All Followers’ to a target list.
- Use links and images on your status updates
- Keep your updates short
- Tell your followers what action to take
Build your products/services pages. So many business complete the Company overview page, but fail to work on the products/services page. This does not mean reproducing your company website on LinkedIn, rather, you can get creative about what you offer by including images, descriptions, dedicated landing pages and video links to your YouTube account.
Build followers for your Company LinkedIn Page. The best starting point is to invite employees, suppliers and existing customers to ‘Like’ your page. Include an announcement and ‘call to action’ reminder on your regular communication and marketing material to connect via LinkedIn.
Use the LinkedIn Analytics feature to monitor and track visitors to your Company Page, so you can assess what is working and what you need to adjust.
If you’re still unsure, get in touch. We offer advice and training on how to get the most out of LinkedIn. You can access our Marketing Training Courses here.